EMAIL MARKETING

Email marketing is one of the most effective tools in digital marketing. It involves sending targeted emails to a group of people with the goal of promoting products, services, or building relationships with potential and existing customers.

Here’s how email marketing works step-by-step

Build an Email List

Choose an Email Marketing Platform

Segment the Audience

Before sending any email, you need an audience.

  • Methods to collect emails:

    • Website sign-up forms

    • Free downloads (ebooks, guides)

    • Newsletter subscriptions

    • Special discounts or offers

You need a tool to manage your email campaigns. Popular tools include:

  • Mailchimp

  • ConvertKit

  • Constant Contact

  • GetResponse

These platforms help you design emails, manage contacts, and track performance.

Not all subscribers are the same. Email segmentation means dividing your email list based on:

  • Age, location, or gender

  • Purchase history

  • Interests or behavior

  • Email engagement (e.g., who opens/clicks)

This helps you send personalized and relevant content to each group.

Design the Email Content

Schedule and Send Emails

Track Performance

Your email must be:

  • Attractive: Use eye-catching subject lines and visuals

  • Valuable: Include useful information, tips, or offers

  • Clear: Strong call to action (CTA), like “Buy Now” or “Read More”

Types of emails:

  • Newsletters

  • Promotional emails

  • Welcome emails

  • Transactional emails (e.g., order confirmation)

You can send emails manually or schedule them based on:

  • Time zones

  • Best open times (e.g., weekday mornings)

  • Automated sequences (e.g., welcome series)

After sending, monitor key metrics:

  • Open Rate – how many people opened the email

  • Click Rate – how many clicked a link

  • Conversion Rate – how many made a purchase or action

  • Bounce Rate – how many emails failed to deliver

  • Unsubscribe Rate – how many people left your list

This helps you improve future campaigns.

EMAIL MARKETING IMPORTANCE

 

  • Cost-effective: Low cost, high return (ROI)

  • Direct communication: Reaches users personally

  • Easy to measure: You get data on every campaign

  • Automated: Saves time through automation tools

  • Boosts sales and engagement: Keeps your brand top-of-mind

EMAIL MARKETING IMPORTANCE

 

  • Cost-effective: Low cost, high return (ROI)

  • Direct communication: Reaches users personally

  • Easy to measure: You get data on every campaign

  • Automated: Saves time through automation tools

  • Boosts sales and engagement: Keeps your brand top-of-mind